Новое исследование показывает, что 1 из 4 запросов к ChatGPT направлены на получение информации | Ignite Friday

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Ключевая информация

• Дэнни Колин из Ignite Visibility обсуждает последние новости в мире цифрового маркетинга.
• Новое исследование OpenAI показывает, что 24% запросов в ChatGPT направлены на поиск информации, что выше по сравнению с 14% в прошлом году.
• Маркетологам необходимо адаптировать свои стратегии к растущей тенденции поиска на основе ИИ, сосредоточившись на предоставлении четких, усваиваемых ответов, а не просто ключевых слов.
• Исследование Gartner показывает, что 40% покупателей ожидают меньшего количества скидок в этом праздничном сезоне, что свидетельствует об изменении потребительских ожиданий.
• YouTube продолжает доминировать на рынке потокового видео, занимая 13.4% от общего времени просмотра потокового контента, что подчеркивает важность инвестирования в рекламу на YouTube.
• Google улучшает свои возможности ИИ в поиске с помощью функций, позволяющих выполнять сложные запросы непосредственно в адресной строке.
• В маркетинге в социальных сетях родители более активны, предоставляя ценную аудиторию для целевых маркетинговых стратегий.
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