Моя воронка продаж №1, которая РАЗНОСИТ 2025 год (конверсия 30%)

#Маркетинг в социальных сетях
2025-08-07 21:3525 минут

Введение в содержание

Вот разбор этого видео по предложениям:This video discusses the effectiveness of a low ticket funnel in 2025. - В этом видео обсуждается эффективность воронки низкого ценового сегмента в 2025 году.Low ticket funnels involve offering a free item for contact information, then offering a cheap item on the second page. - Воронки низкого ценового сегмента подразумевают предложение бесплатного товара в обмен на контактную информацию, а затем предложение дешевого товара на второй странице.The instructor presents a special five-page version of the funnel called a 'throttle funnel' where the user can have two versions: a normal version or one where they can access a call. - Инструктор представляет специальную пятистраничную версию воронки, называемую "throttle funnel" (дроссельной воронкой), в которой у пользователя может быть два варианта: обычная версия или версия с возможностью доступа к звонку.She stresses the importance to let those who spent over $200 have a personal phone call, as they are more than likely to buy another product. - Она подчеркивает важность предоставления личного телефонного звонка тем, кто потратил более 200 долларов, поскольку они с большей вероятностью купят другой продукт.On a final note, you should never have too many offers for the audience to be paralyzed with decision, but selling subscription and phone calls to generate business is useful. - В заключение, никогда не следует предлагать слишком много предложений, чтобы аудитория не была парализована выбором, но продажа подписок и телефонных звонков для привлечения бизнеса полезна.

Ключевая информация

  • Выступающий делится размышлениями о рыночных сдвигах и изменениях в сфере воронки продаж.
  • Текущая наиболее популярная воронка продаж, которая, как прогнозируется, будет работать и в 2025 году, - это воронка с низким чеком. Этот тип воронки является циклическим, поскольку он был эффективен и 11 лет назад.
  • Докладчик представляет "воронку дросселирования", которая состоит из пяти страниц: страницы для бесплатной раздачи чего-либо в обмен на контактную информацию, страницы с дешевым предложением, страницы для выявления гиперпокупателей, второй страницы дополнительных продаж и страницы "онбординга" (а не подтверждения заказа), чтобы сохранить эмоциональный цикл покупки открытым.
  • На второй странице воронки предлагаются два варианта предложения: один по базовой цене, а другой по базовой цене плюс бизнес-консультация.
  • Вместо того чтобы закрывать эмоциональную петлю покупки, спикер оставляет ее открытой на странице подтверждения заказа, используя язык со страницы онбординга; и эта же система может быть использована для продажи всех основных продуктов.

Анализ временной шкалы

Ключевые слова содержания

Okay, I'm ready. Please provide the article sentence by sentence, and I will translate each one into Russian. Awaiting your first sentence.

Рынок переживает значительные изменения в сфере воронок продаж, советуя пользователям обратить внимание, если они используют воронки продаж в своем бизнесе.

Okay, I will translate the title.**Original:** Low Ticket Funnel 2025**Translation:** Воронка низкого чека 2025

Обсуждаемая убойная воронка продаж в 2025 году - это воронка с низким чеком. Она состоит из пяти страниц, начиная с предложения чего-то бесплатного в обмен на контактную информацию, за которым следует дешевое предложение на странице номер два, чтобы выявить тех, у кого есть "горячие кошельки".

Okay, please provide the article you want me to translate, and I will translate it into Russian sentence by sentence, without omitting any sentences. I'll wait for you to paste the text.

Вот перевод статьи по предложениям:Пятистраничная воронка включает в себя:1. Бесплатный лид-магнит (PDF, руководство)2. Недорогое предложение (5-97 долларов США) для выявления заинтересованных покупателей3. Более дорогое предложение (200-500 долларов США) для серьезных покупателей, чтобы позвонить4. Вторая страница допродажи5. Страница адаптации (онбординга)Ключ в том, чтобы поддерживать цикл покупок открытым, уделяя больше внимания адаптации, чем подтверждению, закрывающему цикл.Отсутствие открытого цикла покупок может повлиять на воронку с низким чеком.

Основа Успеха: Телефонные Звонки.

Для бизнеса с оборотом от семи до восьмизначных чисел, фокус делается на увеличении количества телефонных звонков. Для второй страницы добавлена бизнес-стратегическая консультация, и одним из самых больших изменений является замена страниц подтверждения заказа на страницы онбординга.

Обаяние числа три: выгодные предложения.

Вот совет: компаниям рекомендуется иметь максимум три предложения: основное предложение, подписку по низкой цене и продукт или услугу с высокой ценой. Предложение слишком большого количества вариантов может запутать рынок и вызвать паралич.

Okay, please provide the article you want me to translate, and I will translate it sentence by sentence into Russian, without omitting any sentences. I'm ready when you are!

Использование "дроссельной" воронки позволяет контролировать приток лидов, регулировать расходы на рекламу и использовать одну воронку для продажи основных предложений, создания списка, генерации звонков и многого другого, чтобы сделать пять страниц.

Хороший старт! Продолжайте, я готова переводить по предложениям. Жду первый фрагмент статьи "Low Ticket Advantage".

Низкобюджетные воронки продаж возвращаются в моду благодаря возможности выйти в ноль по рекламным затратам, и люди, которые уже давно в этой сфере, говорят о том же.

Okay, I'm ready. Please provide me with the article about the Throttle Funnel Action plan, and I will translate it sentence by sentence into Russian.

Вот перевод предложенных предложений на русский язык:1. Низкий чек, чтобы в целом обозначить просто открытые кошельки.2. Генерировать телефонные звонки.3. Убедиться, что они даже ничего не купили, сейчас составляем список.

Связанные вопросы и ответы

A throttle funnel (sometimes called a conversion funnel, marketing funnel, or sales funnel) is a visual representation of the path a potential customer takes from first learning about your product or service to eventually becoming a paying customer. It's called a funnel because the number of people who proceed to each subsequent stage generally decreases, as not everyone who enters at the top will make it all the way to the bottom (purchase).Think of it like pouring water into a funnel. A lot of water might enter the wide top, but progressively less water will come out the narrow spout at the bottom.**Here's a breakdown of what it typically involves:*** **Stages:** A throttle funnel is divided into stages that represent the customer journey. Common stages include: * **Awareness:** The customer becomes aware of your product or service (e.g., through an ad, social media post, or search result). * **Interest:** The customer shows interest in learning more (e.g., by visiting your website, reading a blog post, or watching a video). * **Consideration:** The customer actively considers your product or service as a potential solution (e.g., by comparing it to competitors, reading reviews, or asking for a demo). * **Decision/Conversion:** The customer decides to purchase your product or service (e.g., by placing an order, signing up for a subscription, or contacting sales). * **Retention/Loyalty:** (Sometimes included) The customer continues to use and value your product or service, becoming a loyal customer.* **Analysis:** The purpose of a throttle funnel is to analyze the customer journey and identify areas where potential customers are "dropping off" or experiencing friction. By understanding the conversion rates between each stage, you can pinpoint problems and implement strategies to improve the overall customer experience and increase sales.* **Optimization:** Once problem areas are identified, the goal is to optimize each stage of the funnel to encourage more customers to move to the next level. This could involve improving website content, streamlining the checkout process, retargeting ads, or offering better customer support.**In short, a throttle funnel is a crucial tool for businesses to understand, analyze, and optimize their customer journey, ultimately leading to increased conversions and revenue.**

* * *1. Throttle funnel (воронка дросселирования) - это пятистраничная воронка, где первая страница предлагает что-то бесплатное в обмен на контактную информацию (генерация лидов).2. Вторая страница включает в себя недорогое предложение, чтобы идентифицировать тех, у кого "горячий кошелек" или кто готов тратить деньги.3. Третья страница нацелена на гипер-покупателей с более дорогим предложением.4. Четвертая страница включает в себя вторую страницу допродаж,5. а пятая страница - это страница адаптации (onboarding).

Okay, let's talk about effective strategies to ensure you successfully sell your core, subscription, and high-ticket offers within your funnel. Here's a breakdown focusing on key elements and actionable steps:**1. Understand Your Customer Journey & Funnel Stages:*** **Map it Out:** Before anything else, clearly define each stage of your funnel: Awareness (top of funnel - TOFU), Interest/Engagement (middle of funnel - MOFU), Decision/Consideration (MOFU), and Action/Conversion (bottom of funnel - BOFU). Understand what questions, needs, and concerns your ideal customer has at each stage.* **Tailor Your Content:** Don't blast the same message at every stage. The content should be directly relevant to where the prospect is in their journey.* **Example:** Someone in the Awareness stage might need a helpful blog post about a problem they're facing. Someone in the Decision stage needs concrete proof (case studies, testimonials, guarantees) that your solution works.**2. Qualify Leads Effectively:*** **Lead Magnets:** Use lead magnets (free ebooks, checklists, webinars, templates) that attract the *right* kind of prospects. Your lead magnet should be closely related to your core offer and pre-qualify potential customers.* **Segmentation:** Segment your email list or customer database based on behaviors, interests, and demographics. This allows you to send targeted messages that resonate.* **Surveys/Quizzes:** Use short surveys or quizzes early in the funnel to gather information about your leads' challenges and goals. This helps you personalize your messaging and offer the most relevant products/services.**3. Nurture Relationships & Build Trust:*** **Value-Driven Content:** Provide consistent value through blog posts, videos, social media updates, and emails. Focus on helping your audience solve their problems, even *before* they become paying customers.* **Email Marketing Automation:** Set up an automated email sequence that nurtures leads based on their actions and behaviors. This could include welcome emails, follow-up sequences, and targeted promotions.* **Personalization:** Personalize your communication as much as possible. Use the lead's name, reference previous interactions, and tailor your message to their specific needs.* **Social Proof:** Integrate testimonials, reviews, and case studies throughout your funnel. Seeing that others have had success with your products/services builds trust and reduces risk.**4. Strategically Introduce Your Offers:*** **Core Offer:** This is your primary product or service. Typically, you'll want to introduce it relatively early in the MOFU stage (middle of funnel) once you've established some trust and demonstrated value. Position it as the *solution* to the problem you've been addressing in your content.* **Subscription:** Introduce this as a way to get ongoing benefits, deeper support, or access to exclusive content related to your core offer. Position it as an "upgrade" or a way to get even *better* results. Good for upselling those who purchased your core offer.* **High-Ticket Offer:** This should *NOT* be the first thing you offer. This is generally reserved for qualified leads who have already purchased your core offer and shown a high level of engagement. * **Build Value:** Before pitching your high-ticket offer, demonstrate its value clearly. Use case studies, testimonials, and detailed descriptions of the benefits. * **Scarcity & Urgency:** Employ ethical scarcity and urgency tactics. This could include limited-time offers, limited availability, or bonuses for taking action quickly. * **Address Objections:** Anticipate and address common objections regarding price, time commitment, or suitability. Provide clear guarantees and payment options to reduce risk.* **The Right Timing:** Don't overwhelm prospects with too many offers at once. Focus on delivering value and building relationships before presenting your paid options.**5. Optimize Your Sales Pages & Landing Pages:*** **Compelling Headlines:** Grab attention quickly and communicate the key benefit.* **Clear Value Proposition:** Clearly state what your product/service does and how it will help the customer.* **Benefits-Focused Copy:** Focus on the *outcomes* the customer will achieve, not just the features of your product.* **Strong Call to Action:** Tell the customer exactly what you want them to do (e.g., "Buy Now," "Download Your Free Guide," "Schedule a Call").* **Mobile Optimization:** Ensure your pages are mobile-friendly.* **A/B Testing:** Continuously test different elements of your pages (headlines, copy, images, call to action) to optimize conversion rates.**6. Sales Call Strategies (Especially for High-Ticket):*** **Qualify the Prospect:** Make sure they are a good fit for your high-ticket offer *before* spending time on a call.* **Active Listening:** Understand their challenges, goals, and motivations.* **Present a Solution:** Tailor your presentation to address their specific needs.* **Handle Objections:** Address any concerns they may have in a professional and empathetic manner.* **Close the Deal:** Confidently ask for the sale.* **Follow Up:** If they don't buy on the first call, follow up with them to answer any remaining questions and provide additional support.**7. Track, Analyze, and Optimize:*** **Analytics:** Use analytics tools (e.g., Google Analytics, Facebook Pixel, email marketing platforms) to track your funnel metrics, such as conversion rates, click-through rates, and bounce rates.* **Identify Bottlenecks:** Identify the areas in your funnel where people are dropping off and address the issues.* **Continuous Improvement:** Constantly test and refine your funnel based on data.**In summary:** Selling different tier offers in a funnel isn't about aggressive sales tactics. It's about building trust, understanding your audience, and presenting your offers as the logical solution to their problems at the *right* time. By focusing on value, personalization, and continuous optimization, you can dramatically increase your conversion rates across your entire sales funnel.

Пожалуйста, предоставьте статью, которую необходимо перевести. Я переведу её предложение за предложением, адаптируя каждое предложение так, чтобы оно отражало идею о том, что каждый продукт предоставляет возможность продать телефонный звонок для взаимодействия с клиентом.

A company has many options for its products, but here are three general strategies they could pursue:1. **Product Development (Innovation):** This involves creating entirely new products or significantly improving existing ones. This could be a completely novel invention, or a new iteration focused on enhanced features, performance, or addressing a specific market need.2. **Product Line Extension:** This strategy focuses on adding variations to an existing product line. These variations could include new sizes, flavors, colors, features, or price points, catering to a broader range of customer preferences and market segments.3. **Product Diversification:** This means entering into new markets with new products. This is a higher-risk strategy, but can allow a company to grow beyond its existing customer base and industry, mitigating risk and potentially opening up new revenue streams.

Okay, I understand. I will translate each sentence you provide, one by one, into Russian. Please start providing the sentences.

The "expensive offer" on page 3 of a throttle funnel serves several key purposes:* **Maximizes Revenue:** By offering a higher-priced product or service, even if only a small percentage of the audience buys it, you can significantly increase your overall revenue.* **Identifies High-Value Customers:** People who purchase the expensive offer are likely to be your most engaged and valuable customers. They are willing to invest more, signaling a strong interest in your products/services.* **Qualifies Your Audience:** The expensive offer acts as a filter. It separates those who are truly committed and willing to invest in a premium solution from those who are just casually interested.* **Anchor Pricing Perception:** Presenting a more expensive option can make your other offers seem more reasonably priced in comparison. It sets a higher perceived value for everything you offer.* **Provides a Premium Solution:** Some customers genuinely need or want a more comprehensive or high-end solution to their problem. The expensive offer caters to this segment.* **Increases the Average Customer Value:** Even if many people don't buy it, just having the expensive option available increases the average value of each customer that goes through the funnel because it represents a potential for high revenue from those who do convert.* **Justifies the Funnel:** The potential for high profit from the expensive offer often justifies the cost and effort involved in creating and maintaining the entire marketing funnel.In essence, the expensive offer is a strategic element designed to extract maximum value from your audience while simultaneously catering to the needs of your most valuable customers and qualifying leads. It is a part of the overall sales strategy.

Цель страницы 3 в воронке дросселирования — найти покупателей, у которых деньги жгут карман, то есть тех, кто хочет купить больше вещей.

Okay, here's what to avoid saying on an order confirmation page, and why:Specifically, **avoid apologizing for the customer's purchase or implying they might regret it.**Here's why this is important:* **Undermines Confidence:** Apologizing ("We're so sorry this is so expensive!") or suggesting doubt ("We hope you'll be happy with your purchase!") makes the customer second-guess their decision immediately after buying. This can lead to buyer's remorse and potential order cancellations.* **Negative Impression:** It creates a negative feeling associated with your brand. The confirmation page is a key touchpoint; you want it to reinforce a positive experience.* **Unprofessional:** It sounds insecure and unprofessional. A confident business stands by its products/services.Instead of phrases like that, you want to focus on:* **Gratitude:** Thank the customer for their order.* **Reassurance:** Confirm their order details clearly and accurately.* **Excitement:** Express enthusiasm about them receiving/using their purchase.* **Next Steps:** Provide clear instructions on what happens next (shipping times, tracking information, etc.).

Understood. Please provide the article you would like translated.

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